It has a geographical structure and splits its operations into different regions i.e. KFC has around 24,000 restaurants in over 145 countries and territories around the world. Likewise, it pursues competitive pricing policies to stay in line with the prices of its competitors so that customers have little or no justification to switch to the competitors based on the prices of the products. As KFC operates around the world, it has adopted a geographical pricing strategy i.e. Pricing is the next element to examine in the Marketing mix of KFC. These examples show that KFC is responding to the demands and needs in certain markets very well. In Nigeria, it offers jollof rice, while in Kenya, it offers ugali (a type of porridge). Likewise, it offers a good number of vegan items in India. In the UK, 130 out of over 900 of its restaurants offer Halal food. For example, in some countries, it offers Halal food (Food approved by the Halal Food Authority) for Muslim customers. However, many people stay away from fast food over health concerns.Īs KFC operates in many countries, it understands the importance to respond to local needs.
It has been putting a lot of efforts for a long time to ensure that levels of salt, fat, sugar and calories are low in its products. It does not use artificial colours, flavour additives or trans fats in its products (KFC, 2021). Its chicken is freshly prepared in its restaurants everyday with close monitoring by trained cooks. chicken meals, vegan meals, drinks, treats, twisters, and salads.
It is an American company, headquartered in Louisville, Kentucky. KFC is one of the largest fast food chain restaurants in the world.
It explores the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Environment) of KFC and explains how it uses these marketing mix techniques to grow its business. This is a detailed analysis of the marketing mix of KFC.
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